Help with email/mail marketing?
by RICHARD SOTO on Monday, August 23rd, 2010 | 2 Comments
i own a small bussines where i sell a good quailty brand of safetywear , for the quality my prices are very very good my bussines is all done online i store the stock at my friends garage but i am not getting many big orders which is not good since i have masses of stock i want to find a customer who will order in bulk so my question is : will email marketing be effective, should i email big compaines? and should i send them mail? if so should it be hand written?
I would recommend that you make a very targeted list (or at very least a customer profile) of the kind of bulk buyers you are looking to sell to. I would recommend an email campaign over a direct mail campaign at first because as a small business you likely have a very tiny marketing budget. For an email campaign you would ideally want to compile your own list of prospects – with contact names and titles names in addition to email address so you can personalize it. You can build this list yourself but you would have to do some online digging to get email addresses (Hoovers or a free subscription to Leads411 might do the trick). Alternatively, find a reputable list owner/broker and make sure you get all the contact criteria you need (name, company name, title, email address) for only the specific type of prospects you want to reach (by region, industry, size, etc.) Bear in mind that there are minimum list size requirements (usually 2,500 – 5,000 unique contacts) that list owners apply to their services. That may be way too large an audience for your email campaign. The main thing is to identify precisely the kind of customer you are looking for and obtain their contact information. You also may want to think about getting phone numbers and doing some cold calling to these prospects if you (or someone who works for you) has that skill-set.
Hey – nice website, just looking around some blogs, seems a pretty nice platform you are using. I’m currently using Wordpress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it? London,UK