Click on chaibiasmarketingminute.com to get my Marketing Minute’s Videos! If you have any questions about marketing give us a call at 888 557 0082 In today’s marketing minute I will be talking to you about the most important asset in ANY business, I don’t care what business you’re in, and the real asset in your business is not the equipment, the capital, or the building. Your real asset is the list. List of Clients, Prospects and JV partners. I have recently consulted with a carpet cleaning company that’s been in the business for over 17 years. I thought that it would be easy to get them some business. Remember this, the fastest, easiest and cheapest way to get business is through your existing list of client and prospects. I was shocked to hear that they have no list. That’s the case for many other businesses. List building is a huge topic that I can not cover in one video. However, I wanted to leave you with a great tip to build your list. Let’s say you have a carpet cleaning company. Create a checklist or report or something like “the 7 things to look for before hiring a carpet cleaning company.” Something that would be of interest to your prospects. Now you have your bait that you can give your prospects in exchange for their information. I’m sure you have been on websites where you see a box asking for your name and email address to receive something free. Well, that’s exactly how they build their list. Now, it’s your turn to build your list. So, take the bait that …